The “social networking” is using social media tools by couple of ways. They provide the connection between businesses and business professionals. The professionals use social networking tools for self-promotion/self-marketing couple of ways. For promotion, they can make a survey to consumers so that they can promote their services or products. They can also discuss with other people online so that can get some new ideas or better ideas than they made. For self-marketing way, they can post some information or activities of their companies and make their own brands like self-branding. There are still other ways that social media is being used by Businesses. For example, they can make advertisement on the tools and recruit new workers for them. The job recruiters also use social media tools to find potential job candidates because they can get many candidates information by using those tools and even can look through their reports. It is a way to justify a candidate whether fit this job or not, as a result, the recruiters can make better and low risk decision.
Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.. Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
1. Pin Search
If you use Google Chrome and Pinterest, then you may find this tool very useful. It’s a Chrome extension that allows you to Google search using any picture on Pinterest. This way you can get all the information there is on a picture as well as similar pictures. A great discovery tool for Pinterest!
Snapito is a tool from the Pinstamatic family that has a very simple, yet useful feature. It allows you to pin your website easily, by entering its address on their website and with the click of a button you get a screenshot of the website that you can then quickly post to your Pinterest board. Another very similar tool is a Google Chrome extension called ShotPin, which pretty much does the same thing!
Want to sell your products via Pinterest? This tool, in its beta version at the moment, can help you set up a Pinterest store in a matter of minutes, for free! Pinterest has lots of female users, and some types of products are extremely successful. It’s a great medium for selling clothes, jewelry, household items and even furniture! It’s also the perfect place for art, and if you are a photographer, or sculptor for example, you can easily market your art on Pinterest and, why not, even sell it!
Wishpond, among other features for Facebook, Twitter and others, has a Pinterest Tab. This tab allows you to showcase all of your boards and pins from your Pinterest account on your Facebook Page and your website. It works well on mobile websites as well, and it’s extremely easy to install. Apart from typing in your login information, there’s nothing else you have to do – the tool will do it for you. Great for cross-promotions and for driving more engagement to your Pinterest boards and pins from your Facebook friends.
Piqora (formerly known as Pinfluencer) is a great tool for anyone who is serious about using Pinterest for marketing reasons. You can use it to start any promotions on Pinterest, to track your results with their analytics and manage your content (including pin scheduling). Another great feature is Pinner360, that helps you identify your most influential pinners, your brand advocates as well as who engages the most with you. A very useful tool and a must for those using Pinterest for their business.